This sounds like a great career opportunity for someone who loves fashion and also has a lot of interest in social media. Free People is a company that is owned by Urban Outfitters INC. When Free People first started, it was just a brand inside of Urban Outfitters but it's popularity grew and the brand decided to start their own line and website. Since 2004, Free People has been around and today it has many store locations and it a variety of countries.
This would be a great entry level position for someone who has a college degree and wants to get into the fashion industry. This job requires a lot of self motivation and being able to set goals for oneself. Someone who has retail experience or experience with the brand would probably be the most successful and well for the job.
JOB DESCRIPTION:
Free People is hiring a Brand Social Media Specialist to continue to build & execute the brand’s Social Media strategy for all social channels including, Facebook, Pinterest, Twitter, Instagram, TMBLR, YouTube, Snap Chat, Vimeo and more. This exciting role will act as a brand representative through interacting and engaging with fans. A key function of this role will be to work across multiple areas ensuring that our creative content gets the most possible mileage while keeping the brand voice consistent. Another focus is to create & facilitate a weekly calendar and report on the successes and opportunities in the social space. We’re looking for the perfect balance of creative thinking and business savvy, who also gets the customer and understands how to communicate with her.
Responsibilities
- Leverage social media to build awareness of the Free People brand, ecommerce site and blog. Optimize social media to maximize traffic to FP owned channels. Grow followers across key social media channels to meet business goals.
- Manage Day-to-Day Communications on all Social Channels
- Build weekly calendar to ensure bigger marketing messages are strategically placed
- Create captivating product driven posts to increase fan engagement and improve website traffic
- Partner with creative and content teams to coordinate post schedule and manage all content from those areas
- Create engaging conversations on all social channels to drive engagement and participation
- Coordinate and increase fan/follower engagement on all social channels
- Ability to analyze social media metrics and translate the key learning into actionable insights
- Handle customer service issues
- Understanding of product, corporation policies & procedures
- Ensure customer concerns are properly and quickly handled
- Quickly respond to customer concerns and questions via all social channels
- Monitor channels during off hours
- Comprehensive Understanding of Social Analytics
- Analyze posting times & content
- Create weekly & daily reporting based on business needs
- Execute tagging implementation
- Ability to adjust tactics based on analytic data
- Cross-Functional Communication & Collaboration
- Promote social media tactics as a fundamental part of the marketing media mix
- Work with internal teams to maximize efficiencies and maintain a fluid message to the target audience
- Conduct weekly meetings with merchandising, sales & marketing teams to build a weekly/monthly cohesive business focus
- Partner with the editorial team, and creative teams on content ideation
- Manage, understand and maximize opportunities with external social enterprise solution partners
- Partner with Digital Marketing/Analytics team for Paid Social marketing
- Social Media Expert
- Stay well-informed of best practices and trends in the social media world
- Monitor other general social successes & opportunities
- Constantly ideate new tactics to improve the social media experience and processes
- Focus on follower retention as well as new follower acquisition by expanding brand awareness to the key demographic
- Ability to introduce the brand & expand the social media strategy internationally
Qualifications
- 2+ years experience
- Excellent creative writing and editing skills
- Highly self-motivated and results driven
- Ability to collaborate and work with cross-functional departments
- Highly organized, ability to prioritize & manage multiple tasks at once
- Bachelor’s Degree in Marketing, Advertising, or equivalent experience
- Proven track record in meeting deadlines
- Experience with online social media measurement platforms & tools
- Passion for the Free People product, lifestyle, brand & social media
- Proven understanding of how to acquire fans and expansion of brands Internationally
- Social media portfolio presentation upon interview will be required (either personal or business)
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